Traditionally, Twix is made of a cookie topped with caramel dipped in delicious milk chocolate. First available in the United States in 1979, Twix has garnered quite a following – so much so that Mars (the manufacturer of this sweet treat) has created a few fun variations of the candy bar. One of these is the highly demanded and often hard to find peanut butter Twix. But the most common question that we’re seeing is what happened to peanut butter Twix?
What is peanut butter Twix?
Peanut butter Twix is basically the same as a “regular” Twix; however, where the traditional Twix biscuit is topped with caramel and milk chocolate, the Peanut Butter Twix is a cookie topped with peanut butter. This variation of Twix candy bars first appeared in the 1980s and was marketed under the name Peanut Butter Twix. This version of Twix was discontinued in 1997 only to be revisited in 2000. In 2007, Mars once again shelved the idea of this Twix variation. A seven-year hiatus was brought to an end in 2014. In 2017, Mars announced once again that they would stop production of the Peanut Butter Twix bar, but this didn’t last long – before 2017 was over, popular demand had brought the Peanut Butter Twix back to the store shelf.
Between the years of 2007 and 2014, Peanut Butter Twix was marketed as “PB Twix.”
So what happened to Peanut Butter Twix? Is it still on the market, perhaps under another name?
Peanut Butter Twix is very much still available; however, it is often difficult to find! Fans will go to most any length to find their favorite – elusive – candy bar. This includes ordering in bulk from online retailers or happening upon the big boxes of thirty-six bars at the grocery store.
In 2017, when Mars announced they would discontinue the peanut butter variation, fans made their displeasure known, so the company decided to relaunch the product. They did so with a hugely positive response, but targeted sales to convenience stores and mass outlets – hence the availability of big boxes of product.
In what seems like a marketing gimmick, Mars launched a social media campaign named #FoundNewTWIX where fans were asked to post where they were able to find Peanut Butter Twix. At the end of 2017, Peanut Butter Twix was best found by following this campaign for the locations of retailers who carried the popular yet scarce candy bar.
Today, Peanut Butter Twix is made from the original recipe (the PB Twix version was a new recipe that many fans did not care for), and it is still available mostly at convenience stores and mass outlets where consumers buy the big box of thirty-six. One can find these boxes online also – if you’re lucky enough to find them!